New Name, Same Minty Kick: Meet Strong Mint!

For years, Smokers Toothpaste has been a beloved staple in Kiwi households. Its potent minty kick has won over not just smokers, but anyone seeking a refreshing and powerful toothpaste. However, as times change, so do our needs and preferences.

It's now 2025 and you told us that the name no longer fits. So, we’ve listened and given Smokers a minty makeover with a fresh new name and a fresh new formula.

 

 

Yes, we’ve made small but important improvements to the ingredients of Strong Mint.  This formula, is enriched with new ingredients such as Xylitol, together offering protection against cavity-causing bacteria with regular brushing. We’ve ‘stubbed out’ SLS and artificial sweetener sodium saccharin. As part of these changes, we’ve taken transparency to the next level with Strong Mint now being certified natural to NATRUE standards. Like you, we’re not a fan of greenwashing, and being NATRUE certified reflects our commitment to using naturally derived ingredients. Read all about NATRUE in a nutshell here.

Strong Mint is also vegan certified by the New Zealand Vegetarian Society.

 

 

Changing this toothpaste isn’t a decision we took lightly, but ‘incredible inside’ is our non-negotiable and we believe this is necessary step forward for our range to raise the benchmark on our ingredients and deliver you the best toothpaste we can.

This Strong Mint formulation is designed to taste and feel as similar as possible to Smokers. For our most astute daily users, there may be some small discernible differences, but rest assured the oral health benefits and function remains unchanged – give it a week and you’ll have forgotten all about 90’s Smokers! 

So, whether you’re a smoker, a non-smoker, a vaper or just someone who loves a powerful minty kick, Strong Mint is here for you – keep your eyes out for the new packs that are rolling out now at supermarkets, pharmacies and other good retailers nationwide.

New Zealand retailers click HERE

Australian retailers click HERE