What is NATRUE and why have we partnered with them?
NATRUE is an international, not-for-profit association protecting consumers and committed manufacturers of natural and organic cosmetics.
A NATRUE badge is a trusted mark, it means the product and brand you're buying from is committed to natural and organic practices.
Our 6 new toothpastes are all NATRUE certified natural, ensuring:
- No animal testing
- No synthetic fragrances
- No synthetic colours
- No GMO ingredients
- No petroleum and silicone oils
Our NATRUE Certified natural range of toothpastes
Baking Soda HERBAL & MINERAL TOOTHPASTE
Experience our new Baking Soda Toothpaste formula that unveils a refreshing radiant smile while effectively eliminating plaque, promoting optimal oral health.
FLUORIDE-FREE
- Whitens teeth with mild abrasion to gently remove surface stains
- Helps prevent plaque build up whilst freshening breath
- Great for daily use
Propolis HERBAL & MINERAL TOOTHPASTE
Our new Propolis Toothpaste formula is designed to provide gentle care for healthy gums, fortifying oral hygiene to prevent the accumulation of plaque while supporting overall gum health.
FLUORIDE-FREE
- Gentle protection for healthy gums
- Helps prevent plaque build up
- Great for daily use
Strong Mint HERBAL & MINERAL TOOTHPASTE
Our Strong Mint toothpaste has a extra powerful mint flavour for incredibly fresh breath and includes Dolomite to support surface stain removal.
FLUORIDE-FREE
- Extra fresh taste
- Supports surface stain removal
- Helps prevent plaque build up
Lemon HERBAL & MINERAL TOOTHPASTE
Our new Lemon Toothpaste formula is a refreshing, daily herbal alternative. Naturally certified to NATRUE standards, it supports oral health and features a zingy mint-free lemon flavor for those who dislike or are allergic to mint while helping to prevent plaque build up.
FLUORIDE-FREE
- Mint-free formula
- White carbonate paste
- Great for daily use
- Inhibits plaque build-up
Herbal HERBAL & MINERAL TOOTHPASTE
Our Herbal Toothpaste is formulated with chlorophyll and a blend of herbal extracts to support oral health. It helps combat plaque buildup while naturally freshening breath, leaving your mouth feeling clean and fresh.
Whitening HERBAL & MINERAL TOOTHPASTE
Give your smile a little boost of radiance with our NATRUE certified Whitening toothpaste. Get ready for a brighter smile in just three weeks with a gentler, hydrogen peroxide-free alternative. Delivers up to 3.5 shades lighter teeth with regular brushing.
WITH FLUORIDE
- Hydrogen peroxide-free formula
- Whitens teeth with mild abrasion to gently remove surface stains
- Protects against tooth decay and cavities whilst freshening breath
FLUORIDE-FREE
- Hydrogen peroxide-free formula
- Whitens teeth with mild abrasion to gently remove surface stains
- Removes plaque and freshens breath
Complete Care HERBAL & MINERAL TOOTHPASTE
Our Complete Care toothpaste suits families seeking a daily herbal option. Formulated to support oral health, it offers a refreshing mild mint flavor that appeals to everyone, ensuring harmony without compromising on breath freshness.
WITH FLUORIDE
- Translucent gel
- Great for daily use
- Protects against tooth decay and cavities
Kids TOOTHPASTE GEL
Our new Kids toothpaste formula make brushing fun and exciting with delicious flavors and sparkly gel formulas to help build good brushing habits. Parents, enjoy peace of mind with a NATRUE certified natural formulation and having your little ones excited to brush their teeth!
WITH FLUORIDE
- Delicious Berry Bubblicious flavour
- Sparkly formula
- Gently cleans little teeth and gums
- Protects against tooth decay and cavities whilst freshening breath
FLUORIDE-FREE
- Juicy Tutti Frutti flavor
- Sparkly formula
- Gently cleans little teeth and gums
- Helps remove and inhibit plaque build-up
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