Our Story
For over 100 years we’ve created products to support your everyday health and wellness by focusing on one simple idea: When you put incredible in, you get incredible out.
Our Story
Who We Are
Over 100 years ago, our founder believed that the human body wants to be well - and that with the right ingredients, it can be.
Incredible Inside
Shop on Amazon
Need to stock up on your favorite Red Seal toothpaste? Shop now on Amazon and get it delivered to your door.
Where To BuyMeet our new Naturopathic Partner - Danielle!
We are incredibly excited to introduce you to Danielle from The Daily Naturopath, who is our new naturopathic partner.
Danielle is a registered naturopath and medical herbalist passionate about helping people improve their health naturally. With personal experience managing her own health journey, she understands that restoring the body’s natural balance takes time, and identifying underlying factors is essential for improving well-being.
A Naturopathic Guide to Oral Health
Oral health plays a key role in our overall well-being, yet it’s often overlooked. The mouth is home to one of the most diverse microbiomes in the human body, with around 700 species of bacteria living in the oral cavity.
A Naturopathic Guide to Oral Health
Wellness Hub
NATRUE Certified Natural Toothpaste
NATRUE is a trusted international badge that guarantees your product is truly natural and organic - backed by strict standards and ethical practices.